Toyota/ United Pro Announces
I think mostly people already know about this, but it's nice to see it official...The real question is whether Todd thinks this is a legit pro team or not. Kidding...
NEW YORK, NY, February 7, 2006 - Toyota Motor Sales, U.S.A., Inc., (NYSE: TM) and United Pro Cycling Team, LLC, today announced an exclusive partnership to launch the premier U.S. based professional cycling team, Toyota-United Pro Cycling Team (TUC). The announcement made today in New York City, was attended by dignitaries including team Owner Sean Tucker, Team Directors Frankie Andreu and Harm Jansen, Toyota Motor Sales, USA, Inc. Senior Planner for Corporate Marketing Jennifer Savary and New York City Sports Commissioner Ken Podziba.
“We are pleased to welcome the Toyota-United Pro Cycling Team to New York City,” said Commissioner Podziba. “New York City has a storied tradition within the sport of cycling dating back to the original Madison Square Garden, which was home to numerous indoor cycling races as well as the City’s first six-day race in 1891. I wish the Toyota-United Pro Cycling Team the best of luck in their inaugural season and in Bike New York’s 2006 Five Borough Bike Tour.”
The Toyota-United Pro Cycling Team is comprised of former Olympians, World and National champions from seven different countries including 2005 USPRO Road Champion Chris Wherry; 2005 U.S. Time Trial Champion Chris Baldwin; former U.S. Olympian Tony Cruz; Pan Am Games Champion Ivan Dominguez; Serbian National Champion Ivan Stevic, and four-time Argentinean National Champion Juan Jose Haedo. The team will compete domestically in the U.S. during its inaugural 2006 season and will make its official racing debut on February 19th at the Amgen Tour of California.
“We are proud to enter into a multi-year deal with Toyota to build a world-class cycling organization,” said Sean Tucker, Team Owner. “We’ve assembled one of the best teams in North America with talented athletes, and experienced management. Together we are poised to make history, build champions and impact the landscape of cycling in the U.S.”
In addition to being the team’s Title Sponsor, Toyota will be the exclusive truck and car sponsor of TUC. The leading automaker will also provide marketing, advertising and promotional support. The multi-year deal marks Toyota’s first-ever sponsorship of a domestic pro road cycling team and is the largest deal ever signed for a domestic team in North America.
“We’re very excited to support the Toyota-United Pro Cycling Team because they bring so much passion to the sport,” said Jim Farley, Toyota’s Vice President of Marketing. “Cycling is about always moving forward and improving on everything you do. At Toyota we can absolutely relate to that and our new RAV4 is the perfect example. It’s completely re-designed and is bigger and more powerful for anyone who needs to haul their bike and gear. We think this partnership is an ideal way to showcase Toyota’s commitment to helping people pursue their goals for a healthy lifestyle."
TUC’s other sponsors include Bicycling Magazine, Cendant Hotel Group, United Bicycles, Easton Sports, Shimano, OS Performance Nutrition, Tifosi Optics, Champion System and SockGuy.
The Toyota-United Pro Cycling team will be jointly managed by Team Directors Frankie Andreu and Harm Jansen. Andreu, a 1999-2000 team captain of the U.S. Postal Service Team and Director of U.S. Racing in 2001-2002, brings over 18 years of riding and management experience to TUC. Andreu is the current American record holder for the most consecutive Tour de France finishes with nine (9). He is also a cycling commentator for the Outdoor Life Network. Harm Jansen is a former USPRO Champion and Dutch National Champion with well over 100 career victories. Jansen raced full-time for 17 years, racing on the professional circuit in the U.S. for last 8 years of his career. He has also coached cyclists for the past 10 years, including several of the top professionals in the U.S. Both Andreu and Jansen will handle day-to-day team operations, racing schedules and will manage the team on the road.
The Toyota-United Pro Cycling Team roster includes 17 pro cyclists fresh from their first training camp together held last week in Thousand Oaks, CA:
Chris Wherry (U.S.) – Formerly of Health Net-Maxxis
Tony Cruz (U.S.). – Formerly of Discovery Channel
Chris Baldwin (U.S.) – Formerly of Navigators Insurance
Bobby Lea (U.S.) – Formerly of Team Northwestern Mortgage
Ivan Dominguez (Cuba) – Formerly of Health Net-Maxxis
Juan Jose Haedo (Argentina) – Formerly of Colavita / Sutter Home
Ivan Stevic (Serbia) – Formerly of Aerospace Engineering
Justin England (U.S.) – Formerly of Health Net-Maxxis
Heath Blackgrove (New Zealand) – Formerly of Beveren, Belgium
Jose Manuel Garcia (Mexico) – Formerly of Maxxis-MSC
Mariano Friedick (U.S.) – Formerly of Jelly Belly-Pool Gel
Stefano Barberi (U.S.) – Formerly of TIAA CREF
Sterling Magnell (U.S.) – Formerly of Team Monex
Derek Wilkerson (U.S.) – Formerly of Colavita / Sutter Home
Josh Thornton (U.S.) – Formerly of Neptune / Fuji
Sean Sullivan (Tasmania) – Formerly of Team Barloworld, South Africa
Chris Stockburger (USA) – Formerly of USA National Team
The team’s North American racing schedule, beginning with the inaugural Amgen Tour of California will include the Pro Cycling Tour (the premier professional cycling series in the U.S.), and the USA Cycling National Racing Calendar (NRC), featuring over 70 races in 2006. The Toyota-United Pro Cycling Team is sanctioned by USA CYCLING, the national governing body of professional cycling and Union Cycliste Internationale (UCI), the International governing body of professional cycling.
United-Pro Cycling Team was founded by Tucker in 2005, a lifelong entrepreneur and former professional cyclist. Merging his passion for cycling with business acumen, Tucker partnered with Toyota Motor Sales, U.S.A, Inc. to create the Toyota-United Pro Cycling Team, developing a fan membership and sponsor-based business model for the sport in the process. The new model marks a monumental change for the industry. It’s structured in a manner similar to the fan-inclusive models of NASCAR and Formula 1 where each team is its own individual brand, supported by a strong corporate partner. Fans of the sport have the added opportunity to develop a long-term relationship and support the team by subscribing for membership.